Latoya Wheatley

Being a believer in the power of self-motivation and the importance of never giving up, I took ownership of my own success and founded the clothing brand Hustlers Never Fold LLC. Hustlers Never Fold is a luxury unisex apparel brand dedicated to providing all clients with maximum comfort and excellent style. Work and life itself can be difficult, and we strongly believe that making a stylish choice in clothing should not add to your stress! This brand is for the go-getters who are strong, heavily motivated, and never fold under extreme pressure.

Discipline and consistency are personality traits that serve as a great investment to all who possess them. Throughout my life, I have managed to obtain all I have today through my constant determination of bettering myself and my outlook on life. I have worked hard and feverishly to build my business into the reputable brand it is today. Through these experiences I observed a great need for a clothing line dedicated to people like me. Hustlers Never Fold clothing designs are created for hard workers who are always on the move and fashionable.

I have worked in the clothing industry for 10 years and assisting in the success of over thirty-five other clothing brands, I developed a passion for fashion, design, and business. My urban clothing store did well and brought plenty of business but creating and designing my own brand was my true calling. The rapper and activist Nipsey Hussle has inspired me throughout my journey of becoming a business owner and creating my own brand. I especially find his quote about believing in yourself encouraging and motivating, “The most important thing, number one, is you gotta get rid of doubt. If you got doubt in what you're doing, it's not gonna work.”

It is my personal goal to achieve a level of success that will serve as motivation to others in following their dreams. Originally from the British Virgin Islands, I enjoy sailing and traveling in my spare time. When I am away from work, I also love to hang out and catch up with my friends and loved ones. Even when I am out of the office, I constantly find myself researching and discovering new ways to improve my brand as well as the lives of others around me. Hustlers Never Fold LLC has the professional mission of becoming a world leading designer brand, and we plan to achieve that goal while supporting the dreams of our customers and staff along the way!